INDIE GAME MARKETING - 4 WEEKS

[ MARKETING ]

Learn how to get people to care about your game — with hands-on support from a veteran game marketer. You'll shape your message, build an audience, and sidestep common pitfalls — all without a big studio budget.

WHAT IS INCLUDED?

Actionable templates and checklists

4 live mentor-led sessions via Zoom

Personalized feedback during the course

Access to a private Discord community

Option to book follow-up mentoring sessions with Brandon

A Certificate of Completion from Game UP! Academy.

Who is it for?

This mentor-led bootcamp is built for small indie teams and solo devs who already have a playable prototype or are actively building their game. You’ll learn how to define your audience, build early hype, and craft a marketing strategy that supports your development timeline — not distracts from it.

Each live session includes practical frameworks, real feedback, and industry-proven methods you can apply immediately to your game.

What You’ll Learn

    • Define your ideal audience

    • Find your unique hook & niche in the market

    • Live feedback on your current positioning

    • No-cost and low-cost tactics that work

    • How to grow your community and wishlist base

    • Using Discord, social media & devlogs the right way

    • How to pitch to press and influencers

    • Making your Steam/Itch pages stand out

    • Live critique of your store pages

    • Build a lightweight, realistic marketing plan

    • Dev-focused timelines, habits, and execution tips

    • Tools to keep your momentum up to launch

Schedule & Format

All sessions are live on Zoom and held in a small group for personalized support.

🔥Course starts: Saturday, 24 May 2025

Brandon Marsh

Game Marketing & Project Management

Brandon is an industry veteran with deep experience in project management, marketing, PR, copywriting, and non-dev roles. He’s worked on titles like Bootstrap Island, Into the Radius, Hot Wheels: Infinite Loop, and The X-Files: Deep State. Brandon is also a game business educator, having taught at Tallinn University, Estonian Business School, and Mainor.

This is your chance to learn directly from someone who’s been in the trenches — and knows how to make indie games stand out.