INDIE GAME MARKETING - 4 WEEKS

219€

Learn how to get people to care about your game — with hands-on support from a veteran game marketer. You'll shape your message, build an audience, and sidestep common pitfalls — all without a big studio budget.

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“I highly recommend this practical course because it really pushes you to do your marketing tasks — to create a marketing plan, schedule activities, and craft messages for different audiences and platforms.

Lecturer Brandon Marsh and his guest speakers have hands-on experience in the field and share valuable, actionable insights. The more active you are, the more you’ll get out of this course.”

— Egle, previous marketing course participant

“It was a wonderful learning experience and Brandon is a great teacher. I definitely recommend this for all indie studios that want to learn the basics of marketing and how to find their audience.”

— Monica, previous marketing course participant

"The course was super practical and packed with real-life examples, but what I enjoyed most were the open discussions that really highlighted different target audiences. Talking about our own projects and hearing Brandon’s insights made everything click. He’s great at finding the right angles and asking the right questions, not just handing out answers."

— Erkki, previous marketing course participant

WHAT IS INCLUDED?

Actionable templates and checklists

4 live mentor-led sessions via Zoom

Personalized feedback during the course

Access to a private Discord community

Option to book follow-up mentoring sessions with Brandon

A Certificate of Completion from Game UP! Academy.

Who is it for?

This mentor-led bootcamp is built for small indie teams and solo devs who already have a playable prototype or are actively building their game. You’ll learn how to define your audience, build early hype, and craft a marketing strategy that supports your development timeline — not distracts from it.

Each live session includes practical frameworks, real feedback, and industry-proven methods you can apply immediately to your game.

What You’ll Learn

    • Define your ideal audience

    • Find your unique hook & niche in the market

    • Live feedback on your current positioning

    • No-cost and low-cost tactics that work

    • How to grow your community and wishlist base

    • Using Discord, social media & devlogs the right way

    • How to pitch to press and influencers

    • Making your Steam/Itch pages stand out

    • Live critique of your store pages

    • Build a lightweight, realistic marketing plan

    • Dev-focused timelines, habits, and execution tips

    • Tools to keep your momentum up to launch

Schedule & Format

All sessions are live on Zoom and held in a small group for personalized support.

Only 10 spots available!

Each class runs for 4 hours with a break in the middle.

Classes will be scheduled on Fridays or Saturday at 13:00 (Estonian time). When you register, you can indicate which option works better for you.

The course will begin in Autumn 2025, once the group is full.

Brandon Marsh

Game Marketing & Project Management

Brandon is an industry veteran with deep experience in project management, marketing, PR, copywriting, and non-dev roles. He’s worked on titles like Bootstrap Island, Into the Radius, Hot Wheels: Infinite Loop, and The X-Files: Deep State. Brandon is also a game business educator, having taught at Tallinn University, Estonian Business School, and Mainor.

This is your chance to learn directly from someone who’s been in the trenches — and knows how to make indie games stand out.

Enroll Now!